![]() ![]() He was using the name Alfred Newman for an innocuous character that you’d forget in five minutes. Actually, they borrowed the name indirectly through The Henry Morgan Show. Neuman was picked up from Alfred Newman, the music arranger from back in the 1940s and 1950s. ![]() One character on his show had a name that was a reference to composer Alfred Newman. Neuman” derived from comedian Henry Morgan’s “Here’s Morgan” radio series on Mutual, ABC and NBC. Since the MAD Magazine editors had grown up listening to radio, this was frequently reflected in their stories, names and references. In 1940, those opposing Franklin Delano Roosevelt’s third-term reelection bid distributed postcards with a similar caricature bearing the caption, “Sure I’m for Roosevelt”. Neuman’s image was also used negatively, as a “supporter” of rival political candidates, with the idea that only an idiot would vote for them. An almost-identical image appeared as “nose art” on an American World War II bomber, over the motto “Me Worry?” (this painted face was sometimes referred to as “The Jolly Boy”). Chem.” Another identical face shows up in the logo for Happy Jack Beverages, a soft drink produced by the A. A face virtually identical to Neuman’s appears in the 1923 issue of the University of Minnesota humor magazine “The Guffer” above the caption “Medic After Passing Con Exam in P. Similar faces turned up in advertising for “painless” dentistry. Versions of the face were used as medical pictures of people with deficiency diseases or hormone imbalances the faces of patients with Williams syndrome have been compared to Neuman. Prominent illustrators such as Joseph Keppler and Frederick Opper developed a carefree Irish lad also bearing a similar resemblence. What most folks do not realize is that “Alfred” is a lot older than we think! Nineteenth-century publications such as “Punch” and “Puck” featured illustrated caricatures which depicted the typical Irish immigrant who shares similarities with the Neuman face. Everybody associates this ever-popular face with that of MAD Magazine’s “Alfred E. ![]()
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